Oct 11, 2001
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Sites seek to blast ad blockers

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Publishers have been promised a new weapon to combat software that wipes advertisements off the Web, bringing a potential challenge to ad-free surfing.

Dusseldorf, Germany-based MediaBeam last month said it’s testing a product that aims to detect ad-blocking software and charge the people using it a fee to view a Web site’s content. The product, called AdKey, is scheduled for commercial release by November.

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Site : zdnet

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